I’ve resolved not to write too much about the economy. Aren’t you SO SICK of turning on the TV and hearing nothing but bad news about the economy and how much people are suffering? I am and I don’t even have cable. Reading and hearing snippets is more than enough “economy overload” for me. The world continues.
But, sometimes I take recommendations from family and friends. Recently, 60 Minutes interviewed Ken Lewis, President of Bank of America. I watched it because I want and need to know what’s going on with banks across the country and world (I don’t want my bucks in the wrong place at the wrong time
). This gives you an inside scoop as to what happened when the nine major financial institutions met with the U.S. government. It’s a very enlightening interview:
CLICK HERE TO VIEW THE VIDEO!!!!
- Banks were given $125 BILLION in taxpayer money from government and told to “take it or take it” regardless of whether or not it was needed
- The money is supposed to be so banks can continue lending, but there are no requirements attached.
- Bank of America is currently the strongest bank in the USA: they chose not to participate in sub prime lending, which helps them today.
- Bank of America President Ken Lewis only takes home $25 million/year, pennies compared to other bank and Wall Street executives.
- Despite being strong, B of A is still looking to save $7 billion and will probably be forced to layoff some employees.
Ok ladies.
I did it.
I actually DID IT.
I swore I never would.
But I just did.
I bought it.
I bought a Black CrackBerry. My phone has been almost breaking for the past 7 months. I’m not sure how I was able to keep it alive for as long as I did. The phone fell apart so many times. Each and every time I was able to put it back together again and *poof* it would work. It really was the phone with 9 lives. Until Tuesday night when it fell halfway apart and there was no way I could put its sad little shell back together.
Now I’m on to blacker pastures with my Blackberry. Only mine is pink. Diva Mogul pink.
I swore I would never go there, but I finally did. To tell you the truth, I honestly think I’ll save time instead of wasting time. I spend a lot of the time driving and meeting with clients. If I’m meeting with a few clients far from my house, there are some days when I get back very late. Arriving so late at night and then having to catch up with daily tasks on my computer is no fun at all. Finding free wi-fi zones between meetings in areas I don’t know so well isn’t always convenient either. Now I can quickly send and receive emails between meetings, thus maximizing my free time at home!
A few weeks back I wrote about Mark Hughes and his book “Buzzmarketing.”
Then…a few days ago I opened the newspaper and saw the perfect example of buzzmarketing in action!
LUSH Fresh Handmade Cosmetics recently launched an attention-grabbing campaign against packaging. Store employees stood outside of stores nude with only aprons that read “Ask me why I’m naked.” Armed with information about how LUSH is doing their part to save the planet, employees set out to create company buzz while educating and drawing in consumers.
The campaign has been quite the buzzmarketing stunt. Pictures of butt naked LUSH employees wearing “Ask me why I’m naked” aprons were splashed on newspapers from New York to Los Angeles. LUSH created even more buzz in Massachussets when police decided the campaign crossed legal lines and put a damper on plans before employees had an opportunity to bare all. 
This, Diva Moguls, is what buzzmarketing is all about. Creating free publicity. This LUSH campaign was so over-the-top that newspapers jumped at the chance to cover the LUSH ‘naked’ campaign.
For more information on this campaign, check out the LUSH press release.
Photo credits: Above from Timeout and below from Day Life.
It’s a whole new world for business owners. Using an airline flight will no longer be an excuse to disconnect from the world. Does this excite you or infuriate you?
For American Airlines customers flying from New York to San Francisco, Los Angeles, or Miami in-flight Internet service is now officially available for $12.95 per flight. Now you or the person next to you can check email, surf the net, and instant message…from 30,000 feet.
American Airlines hopes to make this service available on most flights. Not surprisingly, American is looking at this as a money making opportunity and a chance to off-set high fuel costs. For the remainder of the year, MultiMedia Intelligence predicts the in-flight broadband to bring in $6.6 million and by 2012…sit down…$936 million. And after 2012, this Diva Mogul is predicting broadband access at 30,000 feet to become a multibillion dollar industry. No small sum.
In the upcoming months, SouthWest and Delta both have plans to provide the same service to their customers.
While I’m a Diva Mogul who supports entrepreneurship and business, I also appreciate quiet time and disconnecting from the world. Before we know it, we will be sitting next to executives and sales managers having loud video conference calls in surrounding seats. Is this your idea of a pleasant flight?
View the Yahoo! News video “Surf the web at 30,000 feet”.
Have a nice flight!

We’re unstoppable.
Did you know that women-owned businesses continue to grow at twice the rate of all US firms? This great news is courtesy of a fact sheet from the National Women’s Business Council on “Women Business Owners and their Enterprises.”
But that’s not all! According to this same report, we’re participating and successfully expanding into non-traditional industries, such as construction, manufacturing, agriculture, and transportation.
Go Diva Moguls!
Here are 5 other exciting facts that will make you want to do more business…
- As of 2006, there are an estimated 10.4 million privately held businesses in which a woman or women owns at least 50% of the company.
- Those 10.4 million firms employ 12.8 million people and generate almost $2 trillion in sales.
- The largest share of privately held majority women-owned firms is in the service sector with 69%. An additional 14.4% of firms are in retail, and 7.7% are in real estate.
- Female-owned sole-proprietorships grew much faster than their male-owned counterparts in terms of number of businesses, gross receipts, and net income.
- Between 1997 and 2002, more than 400 new women-owned businesses were started every single day!
We’ve come a long way ladies, but we still have a long way to go…keep unleashing your inner Diva Mogul.