(This should really read: Start a multi-million dollar business while on the toilet and make your first million before flushing-TODAY!)

Entrepreneur is a pretty cool magazine. I should know because I subscribe. However, I sometimes find myself really annoyed reading the articles. Just the other day I finally stopped to analyze why and came up with two main reasons:

1. Everything is sugarcoated. Perhaps that’s what sells, but I enjoy hearing more about the trials and tribulations of entrepreneurs and how they overcame the odds to succeed. Instead, the magazine writes articles something like this: Jane Doe always had a passion for dogs and after working ___ years in ___industry, decided to strike out on her own. In 2004, Doe invested $50,000 of her own money and put daily expenses on her credit cards. She convinced Wal-Mart, Pet Smart, and Target to order her products and sales have reached $20 million this year with expected 2009 sales of $30 million. Yeah. Right. Who really believes that it’s this easy? Does anyone else care about the missing sentences?
2. The second reason why Entrepreneur annoys me is because they never tell you HOW TO DO IT. Yes, I want the steps no matter how bloody the ladder to entrepreneurial success may be. I’m the type of person who gets fed up with fantasy and wants the dirty, nasty, gory, and sometimes boring details of how Jane Doe’s business grew from an investment of $50,000 to a gorgeous $24 million. Every single issue they promise to divulge the “secrets” to success or being a millionaire at 30 and instead I’m always met with disappointment.

When will Entrepreneur give me what I want? Probably never. They know that sugarcoated surface fantasy sells. Disney has done a great job with this and Entrepreneur is doing the same. One of these years I’ll stop subscribing…unless, of course, they decide to feature ME as a success story! Or I can do some freelance work for them.

(I hope someone from Entrepreneur is reading this post… HINT, HINT, HINT!)