How Good is your SEO Content

How Healthy is Your Content?

Nothing could be more disappointing than discovering that your content isn’t cutting it – but know that you can recover, and it is never too late to turn things around for the better. Today’s post will be about checking the health of your content, analyzing what you have right now, and planning ahead so that all your future content will be spot on.

Who is the real king?

content is king

It’s easy to say that “content is king” and it’s also easy to understand why this phrase can be problematic in certain respects. The bigger question behind this phrase should be – what kind of content is king is a question posed by

Because obviously, not all forms of content can be judged as being superior, or worthy of higher rankings when it comes to search engine results. But the things about content is that many websites still abide by the belief that the more content you churn out, the better.

This isn’t true anymore, at least from what we have observed. Quality content is catching up fast, and websites that may have more content may not necessarily be ranking high for any of their target keywords.

The key difference here is always quality, so we can rectify the old phrase: quality is king, now. By quality, we refer to content that is in-depth, of sufficient length, and provides real answers to people’s queries.

How do you measure engagement?

user engagement

While Google can’t tell what people ‘do’ while they are looking at a piece of content on the web, what can be measured is the dwell time and bounce rate.

Dwell time is how long a person stays on a page before he leaves. Bounce rate technically refers to the percentage of website visitors that immediately leave after viewing just one page from a website. In the beginning, it might be nerve-wracking to see your bounce rate rising meteorically, but that’s normal: no one gets content delivery 100% right the first time.

High bounce rates coupled with ultra low dwell time is a bad combination because it shows that your content is not engaging enough to hold people’s attention for more than a few seconds. What typically happens when people just bounce when they see a page?

According to previous studies on this, the root cause of high bounce rates and low dwell times is incongruence between the content itself and the search intent. There are three types of search intent: informational, transactional, and navigational.

Information queries are from people who want to find a specific type of information to answer their question/s. Transactional searches are done when a person wants to buy something, and is more or less ready to spend some cash, whether online or offline.

Then you have navigational searches – these searches have but one purpose, and that is to navigate to a specific page. People who type “Honda official” on Google are performing navigational queries.

If someone types “buy Mitsubishi air-conditioning split type,” then that person is probably looking to purchase that model of an air conditioner. And finally, queries like “how to clean teeth effectively” are probably just looking for pure information, and are not really set or intent on buying something when they perform the search.

What about keyword research?

keyword research

We all know that keyword research is essential, but how much has keyword research changed in the past twenty years of electronic search? Very much, if we would take the current algorithms being used by Google to make search results more relevant to users. Some ten years ago, people stuffed their content with long tail keywords and actually landed on the top search results.

When Google noticed that websites were gaming the system instead of providing quality content that would help them generate revenue, all these websites with low quality content were penalized heavily. They disappeared from the radar, so to speak.

According to Matt Cutts, by taking away these websites form search results, Google takes away their opportunity to make money, and this is usually sufficient motivation for website owners to change their ways – or continue suffering the consequences of not providing quality content to their users.

When you perform keyword research today, it is imperative that you keep user intent in mind. It’s not enough anymore to target keywords that have high search volume.

The long tail keywords have to correspond with what you are offering, what your intentions are in presenting the content, and what the users are actually looking for. There is also a need for disambiguation if the keywords might mean one thing in one niche, and mean differently in another.

It won’t hurt to check out which keywords are ranking high before you start drafting your content plant. By really focusing on your market and by making sure that your content plan corresponds to specific and relevant searches, you will be able to reduce bounce rates and increase the dwell time on your website. Why? Because now you are making an effort to give people what they will consider useful – and you will be rewarded naturally with higher rankings.

The main challenge here is that previously ranked content is standing in the way of your content – and this content happens to answer actual queries. If you noticed, Google has added to the carousel, and there are now plenty of questions with corresponding answers. This menu on Google can be expanded to include different variations of the same question. If you can get your content surfaced as it answers a particular question, you will be ranked above the number one ranked content, right?

How regular do you publish new content?

publishing new content

It’s undeniable that Google pays close attention to the date of publication of blogs and articles. And for good reason, too – people want the freshest information, and old information sometimes just won’t do. There is a charm associated with newly pressed blogs, and with this in mind, it’s imperative that you make sure that your content is published regularly, so it appears under Google’s “Latest” tab.

Top 5 Reminders On How to Dress for Business Golf

Unlike other sports where you will end up looking like a total disaster after a round or two, golf will allow you to still look amazing after finishing the eighteen holes. By nature, the sport is not too extreme for it requires more patience and strategy. There can also be instances where players will end up covered in sweat, especially if they play during hotter seasons, or if they choose to walk the entire course instead of riding golf carts. However, their clothes will remain unsoiled and not as creased as it would with other activities. With this in mind, players can actually afford to be stylish in this sport.

Since golf courses are also considered a leisurely substitute for meeting venues, it is important that you look your best in the field. The play isn’t what’s important if there is an underlying intention to conduct business. The way you present yourself will actually matter more since you will have to aim for creating the ideal and lasting impression.

golfJust like how certain rules apply in selecting matching tops and bottoms, the same will be needed in pairing golf shirts and pants. There are a couple of rules you can follow for this. Besides, you don’t want to end-up looking too fashionable that you’d end up looking so out of place in the field. At the same time, you also don’t want to end up looking sporty beyond your capabilities.

1.  First off, you must know the county club’s dress code.

Non-compliance might cause a scene with the staff and you don’t want that, especially when you are surrounded by some very important people. Standard golf shirts can actually be bought in almost any store. In fact, you might even already be wearing some to work.

2.  Accord your attire to the weather.

Tops and bottoms will be available in wide varieties. You would have to be able to determine whether you would need short sleeved shirts or long sleeved ones, or whether the temperatures would be ideal for shorts or pants. You don’t want to end up heavily sweating in the field when the sun is out and you’re completely covered.

3.  Learn golf clothing etiquette.

Just like how you would select office clothes, where generally acceptable standards apply, the same can be said in selecting pieces for this sport. Keep in mind that this is somewhat formal compared to other activities, so it’s best to know what’s decent and offensive.

4.  Don’t go overboard in accessories.

golf accessoriesWear ones that are still essential in the game, like golf hats or visors, golf gloves, sunglasses, and even golf socks. Make sure as well that they match your golf shirts and pants; otherwise, they would seem out of place. Take note that this is still a sport so minimizing your jewellery is necessary.

5.  Combination of plains and prints still matter.

If you are planning to buy your clothes in single pieces and not in sets, then it’s best if you apply the rules of fashion itself. Golf shirts come in a variety of colours and designs, and some will even have loud patterns on them. The same goes for pants. As a general rule, if your top is printed, opt for a plain bottom and vice-versa.

Further research will be required on your part because some dress codes and etiquette differ from state to state or country to country. Unless, you are planning to pursue professional golfing, then investing in tech shirts and performance-based apparel isn’t such a bad idea. At least with this, international standards will apply. However, if you have the intention of keeping this as mere recreation and an extension of business meetings, then opting for more fashionable pieces will serve you better.

The Pros and Cons You Have to Deal with When You Buy Prohormones

Prohormones are testosterone boosters and building blocks which the body turns into anabolic steroids. These prohormones are responsible for the increase muscular strength, muscular mass and size gains, and physical endurance among athletes and bodybuilders.  It is possible to buy prohormones in the market with a doctor’s prescription.  It should be noted that prohormones should be taken in the right dosage.  Otherwise, there might be adverse effects.  The prohormones are orally taken and are processed by the liver.  Because of this, those who buy prohormones should be careful about the products they buy in order to keep their bodies healthy.

There are advantages and disadvantages of using prohormones. Knowing these will keep you safe and healthy.

MedicationWith enough information about prohormones, you can make the wisest decision about what’s best for your body.  Consumers should not worry about these advantages as they can be avoided.  When you have the right information, you will be able to use this supplement properly.  Prohormones are body supplements which are completely natural.  Taking this hormone supplement should help the body produce more hormones.

Before you decide to buy prohormones, you have to decide what you want to buy them for.  Aside from muscle building, these hormones could be used to combat infertility, especially among men.  When they age, men experience a decrease in their levels of testosterone. These hormones could help them increase their drive. In women, prohormones are used to combat the symptoms of premenstrual tension. They are also used in curing mood disorders and certain illnesses.  Also among the benefits of prohormones is their sleep inducing properties.  The trick to getting all these benefits and advantages of prohormones is to use them in the right dosage.  A doctor should be able to determine this and issue the proper prescription.  In terms of costs, prohormones are cheaper than other steroids or synthetic supplements.  These benefits make these supplements more appealing to a lot of people.

One of the biggest disadvantages of using prohormones is that they could be hepatoxic.  This means that they could affect the liver.  Since they are taken orally in the form of capsules or pills, prohormones need to be filtered by the liver before it is absorbed into the bloodstream.  The liver can only process so much prohormones.  Too much of these supplements can overload the liver and cause a disruption in the function of the lipid panel.  Furthermore, prohormones could lead to dizziness, increase bad cholesterol levels, hypertensions and headaches. You need to take cycle support supplements after to ease the side effects brought by the prohormones to your body.

Even though prohormones are inexpensive, there are more things that should be taken into consideration other than the cost. Another disadvantage of using a prohormone is that since a prohormone is used to increase the production of a certain hormone in the body, it might lead to the decrease of another hormone.  This could then cause a hormonal imbalance. Prohormones that are used to treat premenstrual tension could lead to weight loss followed by weight gain afterwards.  Prohormones that are used to boost testosterone levels, on the other hand, could lead to hair damage and loss.

Just like anything else in the world, everything should be in moderation. Every action should be thought of and taken responsibly by every person with the primary concern of taking care of the body. Prohormones should only be taken when they are needed. Too much of anything is bad; hence too much intake of prohormones is bad as well. If you want to buy prohormones, keep in mind the advantages and disadvantages of these supplements so that you will have a guide as to how you could properly use it to your advantage. If you have bought prohormones already and are currently using it, keep track of your prohormones intake and discuss it with your doctor.  Always remember that safety and health comes first before anything else.